Summary
Digital marketing specialist with 4 years running paid, organic and email campaigns for e-commerce brands. I manage budgets carefully, test constantly and report results in revenue, not just clicks.
Experience
Digital Marketing Specialist—Oasis Home Store · Dubai · 2023 – Present
- Manage a $40,000 monthly budget across Google Ads and Meta, improving return on ad spend from 3.1x to 4.4x.
- Grew organic traffic by 65% in 12 months through technical fixes and 40 new category pages.
- Built automated email journeys (welcome, abandoned cart, win-back) that now drive 18% of online revenue.
Digital Marketing Executive—Brightside Agency · Abu Dhabi · 2021 – 2023
- Ran paid social campaigns for 8 clients in retail and hospitality.
- Introduced weekly A/B tests on ad creative, lowering average cost per lead by 22%.
- Produced monthly performance reports in Looker Studio for all clients.
Education
B.A. Marketing—Ahmadu Bello University · 2020
Skills
Channels: Google Ads, Meta Ads, SEO, Email marketing, Social media
Analytics: Google Analytics 4, Looker Studio, Excel, A/B testing
Tools: Klaviyo, HubSpot, Semrush, Shopify
Certifications
- Google Ads Search Certification — Google · 2024
- Inbound Marketing Certification — HubSpot Academy · 2022