Summary
Marketing manager with 8 years in B2B software. I build go-to-market plans, lead small teams and agencies, and hold marketing accountable for pipeline and revenue, not just reach.
Experience
Marketing Manager—Ledgerly · Dublin · 2022 – Present
- Lead a team of 4 (content, paid, events, design) and a €1.2M annual budget.
- Built the go-to-market plan for a new product line that generated €3.5M in pipeline in its first year.
- Shifted budget from trade shows to webinars and partner campaigns, lowering cost per qualified lead by 40%.
- Agreed shared lead definitions with sales, raising marketing-sourced revenue from 25% to 38%.
Senior Marketing Executive—CloudNest · Dublin · 2018 – 2022
- Ran content and email programmes that grew the newsletter from 5,000 to 40,000 subscribers.
- Launched the company’s customer stories programme, producing 20 case studies used across sales.
Education
B.Comm. Marketing—University College Dublin · 2017
Skills
Marketing: Go-to-market strategy, Demand generation, Brand positioning, Content strategy, Marketing analytics
Leadership: Team management, Budget planning, Agency management
Tools: HubSpot, Salesforce, Google Analytics 4, LinkedIn Ads