# The skills job ads ask for most, by role

> How often each skill appears in job ads for each kind of role, from job ads Litjob collects. Updated weekly.

Web version: https://getlitjob.com/skills-in-demand

Updated 2026-10-07 from 17,928 job ads posted in the last 90 days. Each percentage is the share of ads for that role that mention the skill at least once.

## Data and AI (1,389 job ads)

| Skill | Share of ads |
| --- | --- |
| Python | 40% |
| Machine learning | 38% |
| SQL | 31% |
| Teamwork | 22% |
| Communication skills | 21% |
| LLMs | 17% |
| Observability | 17% |
| Recruitment | 15% |
| AWS | 14% |
| Leadership | 13% |
| Spark | 12% |
| A/B testing | 11% |

## Software engineering (4,000 job ads)

| Skill | Share of ads |
| --- | --- |
| Communication skills | 23% |
| Python | 22% |
| Teamwork | 21% |
| Observability | 19% |
| CI/CD | 17% |
| React | 16% |
| AWS | 16% |
| TypeScript | 16% |
| Recruitment | 14% |
| Kubernetes | 13% |
| Java | 13% |
| Go | 12% |

## Design (746 job ads)

| Skill | Share of ads |
| --- | --- |
| UX design | 29% |
| Teamwork | 24% |
| Figma | 23% |
| Communication skills | 21% |
| Design systems | 21% |
| UI design | 19% |
| Prototyping | 17% |
| Product management | 13% |
| Recruitment | 11% |
| Leadership | 11% |
| Attention to detail | 9% |
| Mentoring | 9% |

## Product management (882 job ads)

| Skill | Share of ads |
| --- | --- |
| Product management | 87% |
| Product roadmap | 42% |
| Teamwork | 32% |
| Communication skills | 27% |
| Leadership | 21% |
| Recruitment | 16% |
| Product strategy | 16% |
| B2B | 12% |
| Time management | 12% |
| UX design | 11% |
| Fintech | 11% |
| SaaS | 10% |

## Marketing (1,968 job ads)

| Skill | Share of ads |
| --- | --- |
| Communication skills | 24% |
| Social media marketing | 23% |
| Teamwork | 19% |
| Leadership | 16% |
| B2B | 14% |
| Recruitment | 11% |
| CRM | 11% |
| Go-to-market | 11% |
| SEO | 10% |
| SaaS | 9% |
| KPIs | 8% |
| E-commerce | 7% |

## Sales (4,000 job ads)

| Skill | Share of ads |
| --- | --- |
| Business development | 22% |
| Communication skills | 20% |
| Account management | 17% |
| Teamwork | 16% |
| SaaS | 16% |
| Recruitment | 14% |
| B2B | 13% |
| Leadership | 13% |
| CRM | 12% |
| Prospecting | 11% |
| Negotiation | 9% |
| Onboarding | 9% |

## Customer service and success (869 job ads)

| Skill | Share of ads |
| --- | --- |
| Customer success | 38% |
| Customer service | 33% |
| Communication skills | 23% |
| Customer support | 21% |
| Teamwork | 16% |
| Retention | 15% |
| SaaS | 14% |
| Onboarding | 13% |
| Account management | 12% |
| Recruitment | 10% |
| Problem solving | 9% |
| Leadership | 9% |

## Finance and accounting (1,875 job ads)

| Skill | Share of ads |
| --- | --- |
| Audit | 18% |
| Communication skills | 12% |
| Leadership | 12% |
| Teamwork | 12% |
| Excel | 11% |
| Payroll | 11% |
| Tax | 11% |
| Reconciliations | 10% |
| Attention to detail | 9% |
| ERP | 8% |
| Financial reporting | 8% |
| Recruitment | 8% |

## HR and recruiting (845 job ads)

| Skill | Share of ads |
| --- | --- |
| Recruitment | 50% |
| Onboarding | 20% |
| Communication skills | 19% |
| Leadership | 15% |
| Teamwork | 14% |
| Payroll | 9% |
| HRIS | 7% |
| Mentoring | 7% |
| Employment law | 6% |
| Process improvement | 6% |
| Employee relations | 5% |
| Go-to-market | 5% |

## Operations and admin (1,354 job ads)

| Skill | Share of ads |
| --- | --- |
| Project management | 35% |
| Communication skills | 19% |
| Teamwork | 16% |
| Leadership | 14% |
| Recruitment | 10% |
| Programme management | 6% |
| Attention to detail | 6% |
| Logistics | 5% |
| Onboarding | 5% |
| Observability | 5% |
| Problem solving | 5% |
| Jira | 4% |

## How these figures are made

- Sources: mainly Adzuna (40%), Arbeitnow (33%), Jobicy (8%). Most ads are from the UK, the US and Europe.
- Roles are grouped from job titles; duplicate ads are removed; roles with fewer than 300 ads are left out; up to 4,000 recent ads per role.
- Skills are matched as whole words from a list of about 300 skills, tools and certifications. Ads in languages other than English are under-counted.
- Jobs people add to their own Litjob accounts are never included.

Quoting these figures? Please link to https://getlitjob.com/skills-in-demand