CV example
Digital marketing specialist CV example
Digital marketing is one of the easiest fields to prove on a CV, because almost everything is measured. This example shows a specialist who leads with channels, budgets and results instead of a list of platforms.
Below you'll find a full example CV (also called a résumé), summaries for different experience levels, the skills and keywords employers search for, stronger bullet points, and the interview questions to prepare for.
Digital marketing specialist CV summary examples
Your summary is the first thing a recruiter reads. Two or three sentences: who you are, your strongest evidence, and what you want next. Here is the example CV's summary, plus versions for other levels.
Example CV
Digital marketing specialist with 4 years running paid, organic and email campaigns for e-commerce brands. I manage budgets carefully, test constantly and report results in revenue, not just clicks.
Entry level
Marketing graduate who grew a university society’s Instagram from 800 to 6,000 followers and ran a small Google Ads budget for a family business. Certified in Google Ads and Google Analytics.
Senior
Performance marketing lead with 8 years scaling direct-to-consumer brands. Managed annual budgets of $3M and built an in-house team of 5 specialists.
Skills to put on a digital marketing specialist CV
Hard skills
- Paid search and paid social (Google Ads, Meta, TikTok, LinkedIn)
- SEO (technical, on-page and content)
- Email marketing and automation
- Google Analytics 4 and reporting
- Conversion rate optimisation and A/B testing
- Budget management
- Content and copywriting basics
Soft skills
- Data-driven decision-making
- Creativity
- Curiosity about new platforms
- Clear reporting to non-marketers
Show soft skills through your bullet points rather than listing them on the CV itself.
Keywords recruiters and ATS look for
Many employers screen CVs with an applicant tracking system (ATS) that matches words from the job ad. These come up often in digital marketing specialist postings. Use the ones that are true for you, in the same wording as the job you're applying for. To compare your CV with a specific job ad, use the free CV keyword checker, or have Litjob tailor your CV to the job description for you.
- digital marketing
- SEO
- PPC
- Google Ads
- Meta Ads
- social media marketing
- email marketing
- Google Analytics
- ROAS
- conversion rate
- content marketing
- campaign management
For live figures, see the skills most requested in Marketing job ads, updated weekly from thousands of postings.
Bullet points: before and after
Strong bullet points say what you did, how big it was and what changed. Compare:
WeakManaged social media accounts.
StrongerGrew LinkedIn followers from 2,000 to 15,000 in a year, generating 300 qualified leads.
WeakRan Google Ads campaigns.
StrongerRestructured Google Ads campaigns and cut cost per acquisition by 35% at the same budget.
WeakDid SEO.
StrongerTook 12 target keywords to Google’s first page, doubling organic sign-ups.
WeakSent email newsletters.
StrongerRaised email open rate from 18% to 31% with segmentation and subject-line testing.
Only use numbers you can explain in an interview. An honest estimate (“about 30%”) is better than a made-up exact figure.
Tips for writing a digital marketing specialist CV
Every bullet needs a metric
Traffic, leads, cost per acquisition, return on ad spend or revenue. Marketing hiring managers expect numbers.
Mention budgets you managed
The size of budget you have been trusted with is one of the clearest signals of seniority.
List certifications
Google Ads, Google Analytics, Meta Blueprint and HubSpot certificates are quick wins, especially early in your career.
Tailor to the channel mix
A B2B role cares about LinkedIn and lead generation; e-commerce cares about paid social, email and ROAS. Put the right ones first.
Common digital marketing specialist interview questions
Your CV gets you the interview, and interviewers will ask about what's on it. Prepare for these:
- Tell me about your most successful campaign.
- Give the goal, the budget, what you tested and the result in numbers.
- A campaign’s cost per lead has doubled. What do you do?
- Check tracking first, then audience, creative, bids and landing page, one at a time.
- How do you decide how to split a budget across channels?
- Talk about past performance, testing small budgets and moving money to what works.
- How do you keep up with platform changes?
- Name specific sources and a recent change you adapted to.