Job market data
The skills job ads ask for most, by role
Litjob reads thousands of job ads every week. Here's how often each skill appears in ads for each kind of role, so you can see what employers ask for and check your CV covers it.
Updated 7 October 2026 · 17,928 job ads from the last 90 days
Data and AI
1,389 job ads
- Python40%
- Machine learning38%
- SQL31%
- Teamwork22%
- Communication skills21%
- LLMs17%
- Observability17%
- Recruitment15%
- AWS14%
- Leadership13%
- Spark12%
- A/B testing11%
Software engineering
4,000 job ads
- Communication skills23%
- Python22%
- Teamwork21%
- Observability19%
- CI/CD17%
- React16%
- AWS16%
- TypeScript16%
- Recruitment14%
- Kubernetes13%
- Java13%
- Go12%
Design
746 job ads
- UX design29%
- Teamwork24%
- Figma23%
- Communication skills21%
- Design systems21%
- UI design19%
- Prototyping17%
- Product management13%
- Recruitment11%
- Leadership11%
- Attention to detail9%
- Mentoring9%
Product management
882 job ads
- Product management87%
- Product roadmap42%
- Teamwork32%
- Communication skills27%
- Leadership21%
- Recruitment16%
- Product strategy16%
- B2B12%
- Time management12%
- UX design11%
- Fintech11%
- SaaS10%
Marketing
1,968 job ads
- Communication skills24%
- Social media marketing23%
- Teamwork19%
- Leadership16%
- B2B14%
- Recruitment11%
- CRM11%
- Go-to-market11%
- SEO10%
- SaaS9%
- KPIs8%
- E-commerce7%
Sales
4,000 job ads
- Business development22%
- Communication skills20%
- Account management17%
- Teamwork16%
- SaaS16%
- Recruitment14%
- B2B13%
- Leadership13%
- CRM12%
- Prospecting11%
- Negotiation9%
- Onboarding9%
Customer service and success
869 job ads
- Customer success38%
- Customer service33%
- Communication skills23%
- Customer support21%
- Teamwork16%
- Retention15%
- SaaS14%
- Onboarding13%
- Account management12%
- Recruitment10%
- Problem solving9%
- Leadership9%
Finance and accounting
1,875 job ads
- Audit18%
- Communication skills12%
- Leadership12%
- Teamwork12%
- Excel11%
- Payroll11%
- Tax11%
- Reconciliations10%
- Attention to detail9%
- ERP8%
- Financial reporting8%
- Recruitment8%
HR and recruiting
845 job ads
- Recruitment50%
- Onboarding20%
- Communication skills19%
- Leadership15%
- Teamwork14%
- Payroll9%
- HRIS7%
- Mentoring7%
- Employment law6%
- Process improvement6%
- Employee relations5%
- Go-to-market5%
Operations and admin
1,354 job ads
- Project management35%
- Communication skills19%
- Teamwork16%
- Leadership14%
- Recruitment10%
- Programme management6%
- Attention to detail6%
- Logistics5%
- Onboarding5%
- Observability5%
- Problem solving5%
- Jira4%
How these figures are made
- We analysed 17,928 job ads posted in the last 90 days that Litjob collected from public job sources, mainly Adzuna (40%), Arbeitnow (33%), Jobicy (8%). Most are from the UK, the US and Europe, so they reflect those markets more than others.
- Each percentage is the share of ads for that role that mention the skill at least once.
- Roles are grouped from job titles. We remove duplicate ads, leave out roles with fewer than 300 ads, and look at up to 4,000 recent ads per role.
- Skills are matched as whole words from a list of about 300 skills, tools and certifications. Ads written in languages other than English are under-counted.
- Jobs people add to their own Litjob accounts are never included.
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